If you've been up Island recently you may have noticed a strong smell, some would say stench around French Creek.
It's not the local sewage treatment plant.
It's been a historic year for Herring spawning and that has left their eggs washed up on shore where they break down and stink.
Kim Burden with the Chamber of commerce says it may smell but it's also good for business. The Herring fishery is benefitting and so too is the local economy. "The Herring come they spawn, they bring the Eagles they bring the Seals; the Sea Lions. One of the reasons people come here is the opportunity to get close to nature."
While spawning peaks in March, the overpowering scent is expected to linger until June.