R-C-M-P say they are investigating after milk products distributed in British Columbia were recalled due to what the federal food inspection agency describes as ``harmful extraneous material.''
Corporal Tammy Douglas says a number of complaints have come in from Vancouver Island over the past few weeks about milk products from the Quebec-based dairy company Agropur.
Douglas says it's not clear if the presence of the harmful material is accidental or criminal.
Several callers to the CFAX Newsroom wanted to know what was found in the Milk but officials have not provided further details.
Marc Stoiber, brand strategy consultant and author of "Didn't See It Coming" says this type of incident is a company's worst nightmare.
"Now we've got a whole lot of milk one of the nicest things that nature gives us and potentially there's something bad in there, that's like a shark in the water it's almost like the fear is worse than the actual contamination."
Véronique Boileau - Vice President, Communications, Agropur says there have been no reports of injury or illness but would not say what has been found in the milk.
The affected milk is sold under the Island Farms, Lucerne and Natrel names and the food agency says it should be thrown out or returned to the store.