The BC-SPCA is calling on dog owners to take a pledge not to use shock collars - also known as electronic or e-collars - as a training tool for their pet.
Shock collars work by delivering an uncomfortable electrostatic shock to the dog's skin.
Dr. Karen van Haaften is the BC-SPCA's senior manager of behaviour and welfare. She says there's a growing body of evidence from across North America and Europe that short - or long -term use of the collar, is associated with high levels of stress, phobias, fear and increased aggression in dogs.
In addition, collars can cause physical harm, such as an unhealthy increase in heart rate and severe burns to an animal's neck.
"We know that some dog owners turn to aversive training tools, such as shock collars, out of a genuine desire to keep their pet safe, van Haaften said.
"They may not be aware that these collars can cause both physical and psychological pain, and that there are humane, reward-based training options available that are just as, if not more, effective in addressing unwanted behaviours."